I have just completed the first shoot of 2015 and HOW excited am I to see the final results! Instead of working on location like I normally do it was a nice change to get the security, comfort and space of a studio. This made for great lighting and a really high fashion look for the compositions which is what the brief stated. The theme for this shoot was to use bright coloured coats so I decided to team the coats with colour block outfits, not only is this visually exciting but it is also very on trend for SS15 fashion. Now for the exiting bit ..
When permitted I LOVE to mix high-street clothing with premium fashion. I think this make the looks far more accessible; personally there is nothing worse seeing a item in a magazine or advertisement, searching online for HOURS to only find its going to cost you a small mortgage to purchase – Very sad face for all fashionistas out there. Its also important to consider how practical and wearable the high fashion pieces are, fads come and go and although they may be fun to wear do you really want to be spending such a large sum of money on a item which will go out of fashion as quickly as it arrived? You will normally find that high-street stores will imitate popular high fashion looks but will make them far more wearable and also take the guilt out of purchasing that extra mad or unusual piece .
Premium wise admittedly I went a bit mad! Bright new season accessories from multiple brands including Mulberry, Celine, Vivienne Westwood and the gorgeous Helen Moore. These all featured in primary bright colours and were used to pull the chosen outfits together. Unfortunately I cant show you the images until they have been published but here is a sneak peak of one of the looks using French Connection , Jaeger and Celine. Hope you like!